Behy is an acronym for Beyond the Hype. It is anchored in our purpose of distributing knowledge and brings the provocation of debating Artificial Intelligence (AI) beyond the euphoria that exists on the subject.


Behy offers a perspective on AI through meetings and dynamics with expert professors and AI strategists who have extensive experience in business implementation.

In the theoretical dimension, BeHy Core aims to stimulate critical thinking about the role of Artificial Intelligence in our society, the main global trends and their effects on organizational culture and business, as well as technical introductions on the topic.

In the practical dimension, BeHy Craft consolidates and extends this learning into a practical project where the potential and limits of technology are experienced in the implementation of an end-to-end project pipeline, from identification to production entry.



Experience for leaders focused on AI adoption, its impacts and portfolio mapping


Experience for stakeholders focused on the success of AI projects.


Intimate chat with Council/level exploring future scenarios through the lens of Machine Learning. It's like having an AI consultancy in strategic meetings.


Theory and Practice: Application of a challenge mapped and selected in the Behy + Theory Interface


BeHy methodology based on Kunumi's years of experience in the implementation and development of AI projects and on the organizers' experience in various approaches such as Design Thinking, Sense Making, U-Theory, among others. 

The meetings on the current world stage are online, but may soon return to the on premise option. Classes have limited spaces and are customized for the client/partner sector.

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